Starting a new business is an exciting endeavor. It requires a significant investment of effort and time. However, one challenge many new cross-border e-commerce businesses face is securing high-quality quotes and orders in order to generate a large volume of potential inquiries from customers.

Of course, inquiries can be obtained through various channels (including social media and referrals)... Diamond Field's experience in omnichannel marketing over the past ten years has summarized: the most powerful way to obtain inquiries is through your website, which you can quickly convert into potential customers.

However, as a new business, acquiring website inquiries can be very challenging, and without a concrete plan, you might feel lost. The good news is that you can make some simple optimizations to your website today, which will help you convert more website visitors into inquiries.

According to the Harvard Business Review, among companies that implemented effective content marketing strategies, 891 TP3T companies reported that their online presence...InquiryThere has been an increase.

Please remember that your website is a marketing tool, not just a pretty platform to showcase your business information. This means that strategies should be built into your content and design to help you convert more leads and achieve your business goals.

So, how to improve the website?InquiryWhat about the quantity?

In this article, we'll discuss five simple website optimizations you can make to quickly and easily generate more inquiries. Whether you're a seasoned small business owner or just starting out, you'll gain five simple website strategies to get more website inquiries.

Add websiteInquiry5 simple steps

1. optimizationContact Page

If you want to increase website inquiries, the most important step is to ensure you have the right contact form: information such as "Contact Person," "Inquiry Information," or "Submit Inquiry."

Optimizing a contact page makes it very clear to customers how to reach you. The last thing you want is for visitors to search every page of your website, trying to figure out how to get a quote, only to struggle to find the entry point. This should be the simplest and clearest step in the user experience journey for a foreign trade company's website.

Please be sure to include a contact form on the contact page.Keep it simpleThe goal is to get interested potential customers to take the first step and submit their applications immediately. Such a trade website won't make your contact form feel daunting or complicated. Ask some basic questions related to your services and be sure to include a timeframe for when they can expect a response from you.

It turns out that contact forms can improve inquiry conversion rates compared to simply listing your emails. This is because visitors need to complete fewer steps; they don't have to think about what to say in an email they've written from scratch, nor do they have to leave your website to do so.

Keep your contact page simple. The goal of your contact page is to get visitors to connect with you, so you don't want to clutter it with anything irrelevant. In addition to an eye-catching headline and contact form, you can include a section offering a free sign-up bonus or a push notification (which invites them to connect through your email list). You can also include a section with links to social media platforms, inviting them to connect with you through their social media channels.

 

2. Simplify your site map

Your site map is how you visualize the user experience (pages or navigation) of your website.

One of the biggest problems we see in DIY web design isSite map is complexYour user experience should be clear and simple. Adding too many pages or unnecessary pages can distract visitors from what matters most – generating inquiries.

For service-based businesses, your website should include 6 core pages:

1)Homepage

2)About page

3)Serve/productpage – Each service you offer may require multiple service pages. You shouldn't try to cram a lot of information about three different services onto a single page.

4)Contact Page

Depending on your business and the services you provide, you may also need:

5)Sales page

6)blog

Pages you don't need can distract visitors from the website's main objectives. These pages include:

1)Recommended page Instead, the best approach is to distribute them throughout your sales, services, about, and homepage to integrate them into your visitor journey.

2)Frequently Asked Questions Page Instead, include this information at the bottom of your service and sales pages so visitors can answer questions about each relevant offer in the same location.

3)Payment page In most cases, payment information should be included on the relevant sales or service page, eliminating the need for additional steps to process interested inquiries.

By cleaning up your sitemap, you'll streamline your user experience, highlighting only the most important parts of your business, giving you a clear understanding of what you offer and how to work with you.

 

3. Using CTA

Your CTA, or call to action, is your "sales" request. A CTA guides your visitors, clearly outlining what action they should take next. This is typically the text you see on buttons on a website.

CTAs have been proven to improve click-through rates and sales conversion rates.

The important thing to remember is to be super, super clear when using CTAs. It's easy to use fancy phrases to make buttons stand out, but don't do that if it doesn't make sense.

Some examples of CTAs include:

Learn more

Reading blogs

Buy it now

Schedule a free consultation

Arrange a date

Inquire now

Start using

Download now

Let's talk!

Get instant access

 

CTAs should be used strategically to guide visitors to an excellent user experience.When using a CTA and planning a site map, keep your website's goals in mind.

Consider which pages you need visitors to visit to receive inquiries. These are likely your service and/or sales pages. On these pages, they will learn more about your products/services and show interest in collaborating. From here, you'll want them to contact you on your contact page. Ensure your CTA reflects the journey you want visitors to take.

Without a strategic use of CTAs, website visitors can easily feel lost or confused on your site. They may struggle to understand how to connect with you or smoothly request a quote.

 

4. Optimize copywriting

Copywriting is written for marketing and sales purposes. When you hear someone mention copywriting, they're referring to all the text on your website (because your website is a marketing tool, so all your text is written for sales, right?).

Your marketing content can make or break your website. If your marketing content is unclear or doesn't align with your website goals and the concerns of your ideal potential customers, it can result in very few inquiries.

The following isWhen optimizing website copySome things to followSmallSkill:

1) Your website content must align with your customers' concerns.

2) Your customers want to know how they will benefit from your service. What value does it provide for them? How does it solve their problems?

The most important task for a foreign trade company like ours is to define the copy based on the customer's questions and gradually guide the customer to send you inquiries and interact with you.

3) ExcellentcopywritingalwaysSimple and clear.

Writing clear and concise copy is crucial. Remember, we read websites like we read magazines, browsing the headlines, subheadings, and body text. That's why every sentence must be intentional and purposeful.

When editing your copy, check each sentence and ask yourself, "Is this clearly understood?" and "Is it necessary?" Carefully look for invalid wording or filler words and sentences that can be deleted.

4)Decompose your text

Breaking your text down into easily digestible and readable modules ensures your copy has a hierarchical structure, making your website easy to read.

The first thing to consider is the use of headings, subheadings, and body text in the copy. The heading is the first piece of text read, the subheading is the supporting text read next, and the body text is the text for deeper reading.Usually, only after the title or subtitle has piqued the reader's interest...Will go deeperread.

Another way to break down text is to use bullet points as much as possible. Bullets attract the reader and break down text, making it easier to digest.

 

5.optimizationYour web design

Your website's design and visual appeal are also key factors in driving website inquiries. Your website's design is the visual representation of your brand. It highlights the most important content of your business and showcases your products/services. Your design is a conversation with your potential customers, conveying their opinion of your brand. It evokes emotions in visitors, making them feel that you are the perfect solution to their problems.

Here are someoptimizationWebsite design to increaseInquiryMethods of measurement:

1)brand

Review your website to ensure your visuals align with your brand and that everything looks cohesive. Check your color palette, typography and usage, button styles, and images. If anything doesn't conform to your brand guidelines, be sure to update those elements.

2)simplify

When you look at your website, does it feel clear and easy to understand? Usually, a website starts to feel confusing when there are too many colors, too many fonts, images that don't make sense with your brand or quotes, too many graphic elements, or too many copies or graphics crammed into every section.

3) Contrast

Using good contrast in your color palette ensures your text is easy to read and your images stand out. Check your website and make sure your color palette includes good contrast for clear reading and understanding.

Get ready to get more through your websiteInquiryDid you?

Simple optimizations to your website can be an effective way to increase lead generation. From ensuring your site includes a designated contact page, to simplifying your sitemap, to including a strong CTA, to optimizing your copy, and updating your design—taking these steps will significantly increase the likelihood of customers contacting your website. Furthermore, doing so will increase sales and enhance your brand reputation. By implementing these five simple optimizations, you can now begin increasing website leads and giving your business the boost it needs.

Now you know what simple things you can do.optimizationGet more websitesInquiryPlease be sure to start implementing them immediately to increase the number of [items/received] you receive.Inquiryquantity.